A price increase treated as final
Component-driven increases raise list prices. The discount against list is still a separate negotiation.
How Dell prices an enterprise deal
Dell sells enterprise hardware, including PowerEdge servers, PowerStore and other storage, and commercial PCs and workstations, priced from list with negotiated discounts that depend on volume and the customer relationship. Support is priced separately through ProSupport tiers, usually for multiple years.
APEX is Dell's as-a-service alternative: hardware, software and support delivered as a subscription, billed on committed or used capacity over a multi-year term.
Dell's fiscal year ends on the Friday nearest January 31, and its fourth quarter runs from November to January.
What has changed recently
- Dec 2025
Commercial prices rise
Dell raises prices on commercial laptops, desktops, monitors and AI-equipped products from December 17, 2025, with some configurations up 10% to 30%, citing surging memory and storage costs.
- Dec 2025
Servers follow
Dell also raises server pricing as DRAM costs climb.
- 2026
Memory pressure continues
Memory and storage prices stay elevated through 2026, with some configurations harder to order and longer lead times on AI systems.
What moves a Dell renewal
Several things move the number at once.
HardwareList prices that moved with component costs
DiscountNegotiated against volume and relationship
SupportProSupport tiers and terms
APEXCommitted capacity over a multi-year term
Each of these changes what the business actually pays. Knowing which one is moving the number is the starting point.
Where a Dell renewal gets expensive
Support renewed at the default tier
ProSupport tiers carry different prices and response times. The default is not always what each system needs.
Refreshes priced one order at a time
Buying in separate orders can mean paying more across a refresh than a single, planned purchase would.
APEX commitments sized ahead of demand
Committed capacity is billed whether or not it is used.
It is a company mandate that all contracts above 50k have to go through Deal IQ, even if just to check whether it is worth going after savings.
A POSITION, NOT A FLOOR
A higher list price is still just the starting point.
Rising component costs changed Dell's list prices. They did not change the fact that what a customer pays is negotiated.
What well-prepared buyers do before a Dell renewal
Plan refreshes early
Lead times and quote validity matter more when prices are moving.
Know your support coverage
Which systems need which ProSupport tier.
Consolidate demand
Know the full scope of a refresh before ordering.
Check APEX commitments
Against actual capacity used.
Know where you fall in Dell's year
Its fiscal year ends in late January. November to January is when it closes its year.
DEAL IQ ON DELL
We know how Dell decides.
Dell’s list prices and packaging tell you where a deal starts. What it should cost is not published. Our network of 350+ former vendor sales, pricing and deal desk leaders includes people who sold Dell and know how those numbers are put together. We pair that with our own pricing data and a 32-factor assessment on every deal, then negotiate directly with Dell or behind the scenes with your team.
Savings come from the price. Same products, same quantities, same scope.
DEAL IQ EXPERIENCE WITH DELL
120+Dell negotiations
$175M+in Dell contract value negotiated
350+former vendor sales, pricing and deal desk leaders in our expert network, including people who sold Dell
Frequently asked questions
Did Dell raise prices in 2026?
Dell raised prices on commercial PCs, monitors and AI-equipped products from December 17, 2025, with some configurations up 10% to 30%, and raised server pricing as memory costs climbed.
What is Dell APEX?
Dell's as-a-service model, delivering hardware, software and support as a subscription billed on committed or used capacity.
When is Dell's fiscal year end?
On the Friday nearest January 31.
DEAL IQ IN NUMBERS
$20B+contract value negotiated
3,000+negotiations
100Net Promoter Score
4.7/5client rating for delivering savings
$0fee if there are no savings
NPS and rating from independent client research by Plural Strategy Group, 2026.What our clients say →