A commitment you have to hit
The discount is earned against a committed annual spend. If the business falls short, the gap is typically still owed, so the commitment is part of the price.
How AWS prices an enterprise deal
AWS publishes list prices for every service by region and bills on consumption. Most large customers pay less through commitments: Savings Plans and Reserved Instances on specific workloads, and a private pricing agreement, often called an EDP or PPA, that sets a discount across services in exchange for a committed annual spend over a multi-year term.
Enterprise Support is billed on top, at the greater of $5,000 a month or a tiered share of monthly AWS charges: 10% of the first $150,000, 7% up to $500,000, 5% up to $1 million and 3% above that. Private pricing agreements commonly require it.
Commitments are firm. If actual spend falls short of the committed amount, the difference is typically still owed, and how Marketplace and AI spend count toward the commitment depends on the agreement.
Amazon’s fiscal year matches the calendar year. AWS works to quarterly and annual targets, and October to December is when Amazon closes its year.
What has changed recently
- Dec 2025
Support plans restructured
AWS announces that Developer, Business and Enterprise On-Ramp support will end on January 1, 2027, and cuts the Enterprise Support monthly minimum from $15,000 to $5,000.
- Jan 2026
Reserved GPU prices rise about 15%
AWS raises EC2 Capacity Blocks for ML prices on H200-based instances, with no advance announcement.
- Jul 2026
Reserved GPU prices rise about 20%
A second increase covers the P6-B300, P6-B200, P5, P5e, P5en and P4de families. AWS attributes it to supply and demand. Other EC2 prices are unchanged.
- Jan 2027
Legacy support plans end
Enterprise On-Ramp customers are moved to Enterprise Support during 2026, at contract renewal or in periodic batches. Developer and Business customers move to Business Support+.
What moves an AWS renewal
An AWS renewal is priced around the commitment, and several other terms move with it.
CommitmentA discount tied to a spend level the business has to reach
SupportEnterprise Support billed as a share of monthly charges, on top
GPU capacityReserved AI capacity priced on supply and demand
What countsMarketplace and AI spend treated as the agreement defines
Each of these changes what the business actually pays against the published rates. Knowing which one is moving the number is the starting point.
Where an AWS renewal gets expensive
Support billed on top
Enterprise Support is calculated on monthly AWS charges and billed on top of the agreement. At high spend it is a material line of its own.
AI capacity priced by scarcity
AWS raised reserved GPU prices twice in 2026 and ties the rate to supply and demand. AI plans built on last year’s rates may not hold.
Support plans changing under you
Enterprise On-Ramp customers are being moved to Enterprise Support during 2026, with a month’s notice by email. The notice goes to the account contact, not always to procurement.
Deal IQ’s contingency model allowed us to work with them with no downside, and they ended up saving us significant money.
A PROPOSAL, NOT A RATE CARD
AWS publishes its prices. It doesn’t publish its discounts.
The percentage AWS offers against a commitment is not on any price list. It reflects what the account team expects you to accept, not the lowest rate AWS will approve. Like any best and final offer, it is where the price conversation starts.
What well-prepared buyers do before an AWS renewal
Start 6 to 12 months out
A renewal that starts close to the end date runs on AWS’s timeline.
Size the commitment on real forecasts
Build it from actual run rates and planned workloads, including AI.
Know what counts toward it
Check how Marketplace and AI spend are treated in the current agreement and the proposal.
Check your support plan
Confirm which support plan you are on and whether a 2026 upgrade is coming.
Know where you fall in Amazon’s year
Amazon’s fiscal year ends December 31. October to December is when it closes its year.
DEAL IQ ON AWS
We know how AWS decides.
AWS publishes its list prices, but not the discounts it gives against a commitment. Our network of 350+ former vendor sales, pricing and deal desk leaders includes people who sold AWS and know how those numbers are put together. We pair that with our own AWS pricing data and a 32-factor assessment on every deal, then negotiate directly with AWS or behind the scenes with your team.
Savings come from the price. Same products, same quantities, same scope.
DEAL IQ EXPERIENCE WITH AWS
75+AWS negotiations
$950M+in AWS contract value negotiated
350+former vendor sales, pricing and deal desk leaders in our expert network, including people who sold AWS
Frequently asked questions
What is an AWS EDP or PPA?
A private pricing agreement in which AWS gives a discount across services in exchange for a committed annual spend over a multi-year term. EDP (Enterprise Discount Program) and PPA (Private Pricing Agreement) are used largely interchangeably. The discount levels are not published.
How much does AWS Enterprise Support cost?
The greater of $5,000 a month or a tiered share of monthly AWS charges: 10% of the first $150,000, 7% up to $500,000, 5% up to $1 million and 3% above that. The minimum was cut from $15,000 as part of AWS’s 2025 support restructure.
What is happening to AWS Developer, Business and Enterprise On-Ramp support?
All three end on January 1, 2027. Enterprise On-Ramp customers are being moved to Enterprise Support during 2026, at contract renewal or in periodic batches. Developer and Business customers can move to Business Support+.
Did AWS raise GPU prices in 2026?
Yes, for EC2 Capacity Blocks for ML, its reserved GPU capacity. Prices rose about 15% in January 2026 on H200-based instances and about 20% on July 1, 2026 across six instance families. Other EC2 prices were unchanged.
What happens if we don’t hit our AWS commitment?
Commitments are firm. If spend falls short, the difference is typically still owed. How much room a shortfall has depends on how the agreement is written.
Does AWS Marketplace spend count toward our commitment?
It depends on the agreement. Marketplace purchases can count toward a private pricing commitment, often within limits set in the contract.
When does Amazon’s fiscal year end?
December 31. Amazon’s fourth quarter runs from October through December.
Is AWS’s “best and final” offer really final?
Best and final is a sales position, not a floor. It reflects what the account team expects you to accept, not the lowest rate AWS will approve.
Do we need to cut usage to get a better AWS price?
No. We negotiate the price of what you use. Services, usage and scope stay the same.
Has Deal IQ negotiated with AWS before?
Yes. More than 75 AWS negotiations covering $950M+ in AWS contract value, with a network that includes people who sold for AWS.
How does Deal IQ charge for an AWS negotiation?
No savings, no fee. We agree the starting price with you before we negotiate, and our fee is a share of the improvement against it.
DEAL IQ IN NUMBERS
$20B+contract value negotiated
3,000+negotiations
100Net Promoter Score
4.7/5client rating for delivering savings
$0fee if there are no savings
NPS and rating from independent client research by Plural Strategy Group, 2026.What our clients say →