How SAP prices AI
- Base
Base AI
Included in SAP cloud subscriptions. SAP planned to move most generative AI capabilities into this tier during Q3 2026.
- Premium
Premium AI
Paid capabilities that consume AI Units from a shared balance.
- Agents
Autonomous agents
Priced by the actions they execute, not by users, at a standard rate of 0.02 AI Units per action, with tiered action pricing planned.
- Custom
Custom-built AI
AI built by the customer on SAP's platform, under its own commercial terms.
How AI Units work
Customers buy AI Units annually and use them across eligible SAP AI capabilities. Unused units are lost after 12 months. SAP for Me reports consumption, balance and expiration, and SAP provides an estimator to model demand.
Gartner has warned that SAP customers adopting agents could see costs rise quickly under the action-based model, because it is hard to know in advance how many actions an automated process will take.
What it means at renewal
Usage-based AI pricing is becoming the default in SAP cloud renewals. That puts AI Units on the table as a standing cost rather than a future decision, alongside the subscription, support and migration terms.
Where Deal IQ comes in
This page covers what has changed and where the cost sits. Turning that into a better price on your contract is the negotiation itself. Deal IQ has run 75+ SAP negotiations covering $400M+ in contract value, with a network of 350+ former vendor sales, pricing and deal desk leaders that includes people who sold SAP. We negotiate directly with SAP or behind the scenes with your team, and our fee comes from the savings.
Frequently asked questions
What are SAP AI Units?
SAP's prepaid consumption currency for premium Business AI capabilities and agents. They are bought annually and expire after 12 months if unused.
How are SAP AI agents priced?
By the actions they execute, at a standard rate of 0.02 AI Units per agent action, with tiered action pricing planned.
Is SAP Business AI included in RISE?
Base AI is included in SAP cloud subscriptions. Premium AI and agents consume AI Units at additional cost.
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