What changed
On September 3, 2026, Salesforce introduced new editions for Agentforce Sales and Agentforce Service. Core, at $195 per user per month, replaces Enterprise at $175. Advanced, at $395, replaces Unlimited at $350. Max stays at $550, the price of Agentforce 1, which it replaces.
Each edition bundles Agentforce AI with a yearly allocation of Flex Credits per org, Slack, Tableau Next and data security features, with Premier Success included at the higher tiers. Max carries 2.75 million Flex Credits a year, almost three times the allocation that came with Agentforce 1. Starter and Pro Suite are unchanged, and new Industry edition pricing is due later in the fall.
What it means for existing customers
Existing customers keep their legacy pricing. New purchases, added products and renewals may be quoted on the new structure, and Salesforce offers Agentforce 1 customers an upgrade to Max at no extra cost.
Salesforce positions Core as offering around 70% more value than Enterprise. That value only exists if the business uses the Slack, Tableau Next, support and credits inside the bundle. For a company that already pays for Slack, part of the higher price buys something it owns.
What it means at renewal
For existing customers, staying on a legacy edition and moving to Core, Advanced or Max are both options. Which is better depends on what the business already owns and will actually use, not on the value Salesforce attaches to the bundle.
Where Deal IQ comes in
This page covers what has changed and where the cost sits. Turning that into a better price on your contract is the negotiation itself. Deal IQ has run 290+ negotiations across Salesforce, Slack, Tableau and MuleSoft, covering $725M+ in contract value, with a network of 350+ former vendor sales, pricing and deal desk leaders that includes people who sold Salesforce. We negotiate directly with Salesforce or behind the scenes with your team, and our fee comes from the savings.
Frequently asked questions
What are Salesforce Core, Advanced and Max?
The editions Salesforce introduced on September 3, 2026 for Agentforce Sales and Service. Core is $195, Advanced $395 and Max $550 per user per month, each bundling AI credits, Slack, Tableau Next and other features.
Can we still buy Salesforce Enterprise or Unlimited?
Not as a new buyer. Existing customers keep legacy pricing on their current contracts.
Is the new Salesforce Core edition worth it?
It depends on whether the business will use what is bundled. For companies already paying for Slack or not planning to use Tableau Next, the higher price buys less than Salesforce's value claims suggest.
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