How each platform is priced
- Strata
Firewalls
Hardware appliances priced by model and throughput, with annual subscriptions such as threat prevention, URL filtering, WildFire and DNS security, plus support. Software firewalls are priced as subscriptions.
- Prisma
SASE and cloud
Prisma Access is priced mainly per user, with bandwidth-based options for sites. Cloud security is priced by the resources protected.
- Cortex
Security operations
Cortex XDR is priced per endpoint. XSIAM uses tiers based on organization size or data volume.
Hardware prices and component costs
Rising memory and component costs have put pressure on firewall hardware prices across the market in 2026. Hardware refreshes are often proposed alongside subscription renewals, which makes it important to understand the cost of each on its own terms.
Timing
Palo Alto Networks' fiscal year ends July 31, with quarters ending October 31, January 31 and April 30.
Where Deal IQ comes in
Understanding where the cost sits is useful. Lowering it on your own contract is the negotiation itself. Deal IQ has run 90+ Palo Alto Networks negotiations covering $175M+ in contract value, with a network of 350+ former vendor sales, pricing and deal desk leaders that includes people who sold for Palo Alto Networks. We negotiate directly with Palo Alto Networks or behind the scenes with your team, and our fee comes from the savings.
Frequently asked questions
How is Palo Alto Prisma Access priced?
Mainly per user per year, with bandwidth-based options for sites.
How is Cortex XDR priced?
Per endpoint.
DEAL IQ IN NUMBERS
