What platformization is
Palo Alto Networks sells across three platforms: Strata for network security, Prisma for SASE and cloud security, and Cortex for security operations, with CyberArk adding identity security. Platformization is its strategy of consolidating a customer's security spend across them, with deeper discounts for more products under one agreement, often an enterprise license agreement over several years.
What it means at renewal
- Scope
More products in the renewal
A renewal can become a proposal to add platforms, not just renew what is in place.
- Visibility
Harder to see each price
When products are priced as a package, the cost of each is harder to judge.
- Commitment
Longer and larger terms
Platform deals typically run for several years, concentrating spend with one vendor.
- Leverage
Less room later
Once more of the security stack sits with one vendor, alternatives at the next renewal narrow.
Where Deal IQ comes in
This guide explains how the pricing works. What your contract should cost is settled in the negotiation. Deal IQ has run 90+ Palo Alto Networks negotiations covering $175M+ in contract value, with a network of 350+ former vendor sales, pricing and deal desk leaders that includes people who sold for Palo Alto Networks. We negotiate directly with Palo Alto Networks or behind the scenes with your team, and our fee comes from the savings.
THE DEAL IQ TREND REPORT
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Frequently asked questions
What is Palo Alto Networks platformization?
Palo Alto's strategy of consolidating a customer's security spend across Strata, Prisma and Cortex under one agreement, with deeper discounts for more products.
Is a Palo Alto platform deal cheaper?
It can lower unit prices. Whether it is the best price for the business depends on which products are actually needed and on the terms of the commitment.
DEAL IQ IN NUMBERS