The Deal IQ Trend Report · October 2026

The price increases that don’t look like price increases.

Five vendor changes that will show up at your next renewal, and one place prices are falling.

A view from the other side of the table.

01

Salesforce

Salesforce raised prices and called it simplification.

+11%Enterprise to Core, $175 to $195
+13%Unlimited to Advanced, $350 to $395

New editions launched September 3, bundling Slack, Tableau Next, premium support and Agentforce credits.

Salesforce editions explained →
02

AI upgrades

AI is the new reason to move you up a tier.

5%of Salesforce Sales and Service users are on the editions Claudeforce requires

Microsoft is doing the same with E7: $99 per user, against $60 for E5, with agent usage billed on top.

Microsoft 365 Copilot pricing →
03

AI credits

Every vendor now has its own AI currency.

Flex CreditsSalesforce
Copilot CreditsMicrosoft
Rovo creditsAtlassian

None of them are worth the same. From December 3, Atlassian meters AI and automation, with overages on by default.

How enterprises buy AI →
04

Microsoft

Microsoft is charging for how you pay, not just what you buy.

5%uplift on server software billed monthly
3 mo.early end to E7 partner discounts
2xWindows 10 extended support in year two

None of these touch the headline price.

Microsoft EA renewals →
05

SAP

SAP’s 2027 deadline is now a pricing event.

Dec 31, 2027ECC mainstream maintenance ends

Most migrations take more than a year, so for many customers the runway is already short.

SAP ECC end of maintenance →
+

And one place prices are falling

Two frontier AI vendors cut prices on the same morning.

20%lower list price for Claude Opus 5.5 than Opus 5
~50%lower rates for GPT-6 Sol and Luna than the models they replace

Anthropic and OpenAI both released on September 22.

Enterprise AI pricing →
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THE DEAL IQ TREND REPORT

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What each change means at renewal, plus the vendor fiscal calendar for the rest of 2026.

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