What changed
- Jun 2025
All Apps becomes Creative Cloud Pro
In North America, Creative Cloud All Apps is renamed Creative Cloud Pro, with unlimited standard generative AI and 4,000 monthly premium credits. The teams price rises from $89.99 to $99.99 a month.
- Aug 2025
The increase reaches renewals
VIP customers in North America pay the new price at their first annual renewal on or after August 1, 2025, with other regions following.
- Apr 2026
Acrobat Standard rises
Adobe raises Acrobat Standard for teams and enterprise customers on new, added and renewing licenses, citing new AI features.
- Jun 2026
VIP Marketplace pricing changes
Adobe updates VIP Marketplace prices for most Creative Cloud and Acrobat products, with the largest changes at the volume discount levels.
What it means at renewal
Enterprises buy Adobe either through an Enterprise Term License Agreement, a three-year agreement with an annual true-up negotiated directly with Adobe, or through VIP Marketplace. In both, the AI now built into Creative Cloud Pro and Acrobat is part of the price, used or not.
The seat count carried into the renewal, the product mix and how AI is packaged all move the number.
Where Deal IQ comes in
This page covers what has changed and where the cost sits. Turning that into a better price on your contract is the negotiation itself. Deal IQ has run 110+ Adobe negotiations covering $1.2B+ in contract value, with a network of 350+ former vendor sales, pricing and deal desk leaders that includes people who sold Adobe. We negotiate directly with Adobe or behind the scenes with your team, and our fee comes from the savings.
Frequently asked questions
What is Adobe Creative Cloud Pro?
The 2025 renaming of Creative Cloud All Apps in North America, with unlimited standard generative AI and 4,000 monthly premium credits. For teams it costs $99.99 a month, up from $89.99.
Did Adobe raise Acrobat prices in 2026?
Yes. Acrobat Standard prices rose for teams and enterprise customers from April 1, 2026.
DEAL IQ IN NUMBERS