Our Company

For over 20 years Deal IQ has been finding cost-savings through expert negotiation for businesses all over the world.

Deal IQ uses professional sales and negotiation experience coupled with pricing intelligence data and vendor-specific expertise to level the playing field. Our clients benefit from the expert counsel of trained professionals who always have their best interests in mind.


Today’s economic environment is causing organizations to seek better visibility on their spend which includes optimizing their contracts with all vendors.

Deal IQ helps clients reduce their IT costs so that resources can be reallocated to other strategic priorities. Utilizing insider knowledge spanning multiple industries, our unique insight into pricing practices of numerous vendors enables us to produce unparalleled cost savings.

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Our Process

Step One: Align
Deal IQ begins each project with an intake meeting. We seek to understand the details of the client’s history, current needs, and future direction.

Step Two: Strategize
Harnessing the power of our in-house experts, Deal IQ develops a strategy to produce cost savings. This may include further analysis of agreements and pricing, negotiating on the client’s behalf, or introducing specific vendors to get the job done.

Step Three: Finalize
The vast majority of Deal IQ’s services receive a fee only upon producing a cost savings for the client. It’s an added assurance that our work is never complete until our clients achieve a better outcome through our assistance.

Leadership Team

Aaron Kotick


Aaron has spent his career immersed in sales, sales management and the art of negotiation – developing a level of expertise and keen awareness of how and why sellers behave the way they do.

Prior to co-founding Deal IQ, Aaron was the President of one of North America’s largest sales training firms, training hundreds of top global sales teams about the art and science of relationship-building and large deal negotiations. Aaron began his career in sales and sales management in several verticals.

Aaron graduated with a degree in Philosophy from the University of Western Ontario.

Bryan Demsky

Bryan has spent most of his career working in the consumer goods space with some of the world’s largest and most recognizable brands.

Prior to joining Deal IQ, Bryan had been running his own consulting practice with a primary focus on sales analytics and consumer & customer behaviour. Working both on the buying and selling side for various technology tools, Bryan developed an intimate knowledge in the craft of negotiation.

Bryan has a bachelors degree from the University of Western Ontario and an MBA from the Schulich School of Business.

Jack Curtis

Jack has focused his career on sales negotiation with proven results in the financial services, technology, and services sectors – developing a passion for reducing client OPEX and improving the bottom line.

Before joining Deal IQ as the Sales Director, Jack was a portfolio manager at a publicly listed FX brokerage.

Jack attended the University of Western Ontario where he received a bachelor’s degree in Political science.

Nick Stam

Nick brings years of buy and sell side experience to every conversation.

Prior to Deal IQ, Nick worked as a management and wine consultant in the hospitality sector. He negotiated partnership agreements with vendors across all beverage categories, and developed sales strategies based on analytical data and customer behavior.

Nick graduated with a degree in history from Kenyon College and holds a professional qualification from The Wine and Spirit Education Trust.


At Deal IQ we’re always on the lookout for the right people to join our team of experts. Please feel free to submit your resume and covering letter anytime using the form below.

Please ensure that you include information about your education, past experience and desired role with Deal IQ. We’ll contact you when we have the right fit for your skills and passion. We look forward to hearing from you.

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